Middleton, Ken
Ken Middleton
Independent Consultant
Ken has extensive communication and management experience in the for-profit and nonprofit sectors.
He was a reporter, producer and news manager with top news stations across the country including Washington, DC; Tampa, FL; and Charlotte, NC. He was then President and General Manager of two television station, including WHAS-TV in Louisville, before moving to the nonprofit sector as Vice President of Operations and Support Services with the National Center for Family Literacy. Ken subsequently has consulted with local companies and nonprofits to help them improve organizational performance, market awareness, customer and client relationships, and customer service.
Ken can help your organization:
• Focus organization decision-making and processes on your mission
• Strengthen marketing strategy and tactics to increase awareness and financial support
Here’s how.
Management
• Help align your day-to-day operations with your strategic plan
• Help align your management team with organization priorities
• Identify processes or issues that keep your management team from performing its best
Marketing
• Identify appropriate messaging and methods to attract and engage the public, donors, clients, funders, and staff
• Determine the appropriate mix of traditional, web 1.0, and web 2.0 media
• Strengthen your news media strategy, including providing insight into news media decisions
• Help your Board of Directors become enthusiastic and effective public relations ambassadors
• Provide media learning for your spokespersons
• Develop an agency crisis communications plan
Ken can lead one-on-one or small group sessions with Executive Directors, Development teams, senior management teams, and Boards of Directors. For more information, click here.
