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Eric Gurevich

Fund for the Arts Seeks Applicants for “ArtsMatch” Crowdfunding Program
Selected groups will receive matching funds for arts projects with support from
LG&E and KU Energy & Yum! Family Series

Louisville, Ky. (March 3, 2017) – Applications are now open for the second round of the Fund for the Arts’ ArtsMatch program, which provides an opportunity for cultural providers to more effectively raise project funding.

ArtsMatch utilizes a crowdfunding platform and support from community sponsors to provide matching funds for selected arts projects. LG&E and KU Energy and the Yum! Family Series are the community sponsors for this second round of ArtsMartch funding.

This second cycle of proposals will be reviewed by a committee of artists and industry experts on April 10, and a curated set of projects will be selected by April 13. There are two themes for this cycle. LG&E and KU Energy is supporting arts innovation projects and cultural providers from across Kentucky encouraged to apply. Yum! Family Series is supporting youth and family engagement projects and cultural providers from Greater Louisville (including Southern Indiana and surrounding counties) are encouraged to apply.

Individual artists, education and cultural groups, and other organizations are encouraged to submit project proposals via by April 3.

“Through this crowdfunding platform and support from LG&E and KU Energy and the Yum! Family Series, we are able to deepen the community’s investment in strategic arts projects and help better match donors to projects that are of interest to them,” said Christen Boone, Fund for the Arts President and CEO. “Fund for the Arts believes in the transformative power of the arts and by investing in the capacity of organizations and individuals, we accelerate the impact the arts and culture sector can have in building a stronger future for our community.”

Once new arts projects are named in April, the groups may begin their crowdfunding starting April 17 and continuing through June 30. Each selected arts group will have a project profile and crowdfunding page on the Fund for the Arts website. Fund for the Arts will match the funds raised by each group dollar-for-dollar with support from LG&E and the Yum! Foundation, the program sponsors.

“At LG&E and KU, innovation drives us to continue to improve the service we provide the community and it will be exciting to see the innovation our arts community can bring to create even greater impact on the quality of life in Louisville through the arts,” said Paul W. Thompson, President and COO of LG&E and KU, and current Fund for the Arts Campaign Chair.

The first cycle of ArtsMatch projects, which launched last November, included projects that focused on expanding access to the arts, addressing topics like cyberbullying, offering at-risk youth in Portland the opportunity to express themselves through circus arts, and the creation of a festival to encourage participation in the cultures of Appalachia and Latin America, among others.

Unlike public crowdfunding platforms like Kickstarter and GoFundMe, programs selected as part of ArtsMatch receive dollar-for-dollar matching funds up to $10,000 from the program sponsors. In total, $85,000 is available in matching funds.

"Through the Yum! Family Series, the Yum! Brands Foundation is proud to support special arts in education experiences that will not only improve academics but also enrich the lives of Greater Louisville families,” said Jerilan Greene, Yum! Brands Inc. Chief Communications Officer.

For more information about ArtsMatch, contact Kat Abner by phone at (502) 582-0127 or via email at or visit Visit to apply for this cycle of ArtsMatch.

About the Fund for the Arts
Fund for the Arts is a regional nonprofit with the mission to maximize the arts to drive economic development, education, and quality of life in our community. The Fund conducts one of the oldest united arts campaigns in the country and supports world-class institutions, community organizations and arts in education. Fund for the Arts also hosts the nationally recognized NeXt leadership development program for young professionals, and leads collective action across the arts and cultural sector. For more information, visit

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