Setting the Right Course: Create a Powerful Marketing Plan for Success
| Details | |
|---|---|
| Date: | February 3, 2010 |
| Location: |
Center for Nonprofit Excellence: 323 West Broadway Louisville, KY 40202 Room Location: Green Room |
| Start Time: | 9 a.m. |
| End Time: | 12 p.m. |
| Price: | $55.00 for members. $75.00 for non-members. |
| Category: | Marketing |
Developing or refreshing an effective brand and image for your nonprofit organization requires an understanding of your audience and the ability to tell your story in a way that motivates support and giving. Your communication must be carefully crafted, targeted and delivered. This workshop will take you through development of a marketing plan for your organization or a tune-up of the one you have.
You will learn ….how to turn your strategic plan into a strategic marketing plan… how to assess the strength of your brand without spending a lot of money… how to craft the right message for the right audience at the right time using the right media…and how to determine the role of social media.
You will also have an opportunity to share “best practices” with other participants and pick up practical ideas for the New Year.
Getting to the Center for Nonprofit Excellence (CNPE) is easy. We are located on the south side of downtown Louisville, KY in the restored ArtSpace building located at 323 West Broadway. You may enter ArtSpace just left of the Brown Theatre marquee. Signage will direct you to the training classroom location. CNPE encourages all its visitors to access public transit as there are several convenient TARC bus routes within a short walk of our location. To find the TARC ride nearest you visit, www.ridetarc.org.
Are you a cycling guest? Bring your bicycle to the fifth floor for storage during your visit.
Should you drive to our location, there is ample parking within a two block radius including structures, surface lots and metered spaces. Due to the economic realities we all face, the Center for Nonprofit Excellence will be unable to validate parking. While we regret this financial necessity, we need to expend all of our resources where they matter most -- toward the highest level of quality services possible.
Instructor Info
Instructor Name: Ken Middleton
-
Ken Middleton's Bio: Ken has extensive communication and management experience in the for-profit and nonprofit sectors.
He was a reporter, producer and news manager with top news stations across the country including Washington, DC; Tampa, FL; and Charlotte, NC. He was then President and General Manager of two television station, including WHAS-TV in Louisville, before moving to the nonprofit sector as Vice President of Operations and Support Services with the National Center for Family Literacy. Ken subsequently has consulted with local companies and nonprofits to help them improve organizational performance, market awareness, customer and client relationships, and customer service.
Ken can help your organization:
• Focus organization decision-making and processes on your mission
• Strengthen marketing strategy and tactics to increase awareness and financial support
Here’s how:
Management
• Help align your day-to-day operations with your strategic plan
• Help align your management team with organization priorities
• Identify processes or issues that keep your management team from performing its best
Marketing
• Identify appropriate messaging and methods to attract and engage the public, donors, clients, funders, and staff
• Determine the appropriate mix of traditional, web 1.0, and web 2.0 media
• Strengthen your news media strategy, including providing insight into news media decisions
• Help your Board of Directors become enthusiastic and effective public relations ambassadors
• Provide media training for your spokespersons
• Develop an agency crisis communications plan
Ken can lead one-on-one or small group sessions with Executive Directors, Development teams, senior management teams, and Boards of Directors.
