Manage Your Social Media in 10-minutes a Day – With Results and Drive New Fundraising Opportunities
| Details | |
|---|---|
| Date: | September 15, 2010 |
| Location: |
Indiana University Southeast Graduate Center: McCauley Nicolas Building 702 North Shore Drive Jeffersonville, IN 47130 Room Location: Computer Lab |
| Start Time: | 9:00 a.m. |
| End Time: | 4:30p.m. |
| Price: |
$95.00 for members. $125.00 for non-members.
Members: register 2 or more people at the same time to receive a discount! Each registration after the first is only $85.00. |
| Category: | Technology |
This one-day, hands-on, intensive workshops are immersions into the world of social media for nonprofits. The class is designed for those who are ready to roll up their sleeves and dive deeply into understanding how to effectively manage the more popular social media options to enhance your communication and fundraising efforts. Learn to create an effective social media platform and manage it in 10-minutes per day or in 1-hour per week once structured.
Participants will be exposed to some of the more popular social media tools and how they work. The morning will start with a high level, general overview of tools like Facebook, Twitter, Linked-In, YouTube, and Flickr. In the afternoon, we will do more hands-on learning, using all the tools, answering questions and having fun. Participants will leave the workshop with a thorough understanding of Social Media and its impact on non-profit outreach and marketing as well as the ability to implement a strong social media strategy within any non-profit organization.
Workshop Prerequisites:
• Participants must have some exposure to social media (Blog, FaceBook, You Tube, Twitter, Flicker, LinkedIn, RSS Feeds, etc.. ) and have a basic understanding of the terms. They may have already implemented a social media project in their organization or are planning one.
• Participants have basic computer and web literacy skills.
• Participants will receive a checklist of 3 social media accounts to have setup prior to class.
• Instructions and a video link will be provided for proper account setup if needed.
• Participants must bring to the class
• Their social media account, Usernames and Passwords
• Their Web Mail access account, Username and Password
• A .jpg image of their Nonprofit Logo in a small format on a USB thumb drive.
• Computers will be provided for each participant
Workshop Outcomes:
By the end of this course, you will able to:
• Establish proper policies and procedures for managing social media inside your nonprofit organization.
• Know what a Social Media Consolidator is and how to use one.
• Will have successfully structured the basic setup and design for 3 social media platforms.
• Will understand which Social Media components have the greatest impact on your success.
• Will have the basic architecture for managing Social Media in 10-minutes per day or 1-hour per week.
• Learn what “Widgets “ are and their value in Social Media and your website.
• Understand the Viral Nature of Social Media and its relevance to your message and awareness.
• Learn how Social Media can drive to fundraising opportunities.
Lunch will be on your own. There are number of eateries around the graduate center.
Instructor Info
Instructor Name: Susan Douglas
Instructor Name: Joseph Johnson
