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The Current State of Donor Retention and What Fundraisers Can Do About It
February 19 @ 9:00 am - 10:30 am$35 for Members / $55 for Nonmembers
Instructor: Steven Shattuck
If you’re a nonprofit development professional, you’ve likely heard the term “donor retention.” It’s one of the hottest topics of discussion in the nonprofit sector.
But what is donor retention? And why is it important?
This session explores the root causes of poor donor retention rates, as well as the reasons why donors stay loyal. You’ll come away with several ideas for improvement based on leading research in the field.
Explore current research on donor loyalty and retention.
Understand how an increase or decrease in retention can impact your bottom line.
Learn new donor communications techniques that keep donors giving to your organization.
A prolific writer and speaker, Steven Shattuck curates Bloomerang’s sector-leading educational content, and hosts our weekly webinar series which features the top thought-leaders in the nonprofit sector. Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, Girl Scouts, Christian Church (Disciples of Christ) and the American Heart Association.
Steven volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and the Study Fundraising Steering Group at the Hartsook Centre for Sustainable Philanthropy at Plymouth University. He is also an AFP Center for Fundraising Innovation (CFI) committee member. Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker, having spoken at AFP International, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy to name a few. He is a co-author of Fundraising Principles and Practice: Second Edition.
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